Korean Air, one of the top airlines in South Korea is preparing to create waves in the world of beverages by launching its own beer, a craft beer called KAL’s Lager. This brand-new product is set to launched on the 27th of July 2023, and promises to be a delicious treat for beer-lovers and tourists alike. It is brewed by the renowned Playground Brewery, KAL’s Lager is influenced by the idea of travel. It is awash with the flavors of tropical fruits that transport the drinkers to exotic locations each drink.
Making Lager for KAL
Korean Air’s Lager was the product of a collaboration partnership with Playground Brewery, renowned for its experience in the production of top-quality craft beers. This collaboration ensures that the beer represents Korean Air’s dedication to innovation and excellence. The brewery’s commitment to craftsmanship as well as Korean Air‘s love of travel, results in a beer that conveys the lust for travel of the customers.
Motivated by Journeys:
The KAL Lager is a beer with a theme of travel which celebrates the joy exploring and adventure. Craft beer with an energizing and balanced taste profile that has been carefully selected to appeal to a wide audience.Its delicious blend of tropical fruit aromas will take drinkers on a sensory trip to far-off places, making it the ideal companion for travelers and people who travel the world. The brewery has carefully chosen ingredients that complement the exotic fruit flavors that give it a pleasant and crisp flavor that goes well with different cuisines and events. The perfect blend of hops, malt, and other ingredients that are secret adds an extra dimension and personality to the beer which makes it an outstanding option in the market for craft beers. It doesn’t matter if you’re heading to a new location or looking back on your past trips This craft beer was made to inspire a sense of adventure and joy.
Air Lounges and Availability
To launch its first beer, KAL’s Lager will be only available at emart24. one of the most well-known convenience stores located in South Korea. This move will ensure that the beer is available to a broad variety of customers, which includes travelers as well as locals alike. In addition, Korean Air will offer craft lagers in its air lounges such as Incheon International Airport (ICN) and Gimpo International Airport (GMP) which will enhance the experience of flying for its most discerning customers by offering the opportunity to taste the unique beer.
Distinct Packaging
The design of packaging for KAL’s Lager is as unique like the drink itself. Incorporating the essence of travel and flight Each bottle has an eye-catching design of the iconic Korean Air airplane soaring through the skies. The striking label not only embodies the airline’s commitment to offering extraordinary flying experiences, but also makes the perfect souvenir for those who love beer and collectors.
Marketing Plans for KAL’s Lager
In order to ensure the success of the launch and the widespread appeal of the KAL Lager, Korean Air has collaborated with Emart24 in order to not only launch the Lager to a larger audience but also increase sales during the promotion period.
Between July 27th and September 30, 2023 there’s a great chance for beer lovers and tourists to not just enjoy the tropical fruit-infused lager but also earn bonuses SkyPass miles that can be used to purchase Korean Air flights.
For each purchase of canned beer that includes the refreshing KAL’s Lager that exceeds $7.84 (KRW 10,000) in value, the customer will be eligible for an additional SkyPass miles. The more they buy beer and drink, the more SkyPass miles they earn, getting them closer to the next thrilling adventure through Korean Air. This unique offer allows clients to mix their passion for craft beer and the satisfaction of earning rewards on the future trips they take.
Furthermore, Korean Air will collaborate with influencers, from the beer and aviation industries, to promote KAL’s Lager and to share their personal experiences using the product. This strategy will allow KAL to increase the reach of the brand and create a community of beer lovers and travelers who can identify with the craft beer’s theme of travel.
Strategy for Marketing
Korean Air’s strategy of marketing for its Lager is to align its beer’s taste with their primary values of customer-focusedness and innovation. They aim to establish a seamless connection between the pleasure of travel and the pleasure of sipping the best beer. Craft lagers will be promoted as an integral part to Korea Air’s Korean Air experience, emphasizing its exclusivity and high-end quality.
Conclusion
Korean Air’s Lager is a reaffirmation of Korean Air’s determination to improve the overall experience on flights and increasing satisfaction of customers to new heights. It is crafted with passion and experience through Playground Brewery, this travel-inspired beer is bound to be a huge hit with travelers and beer lovers alike. With exotic tropical fruit flavours and enticing packaging KAL’s Lager will soar across the sky, and capture all those that enjoy the pleasure of exploring and the perfect craft beer.
