How often have you been searching the internet and come across a site that seems like something a child designed or is so slow, you’ll need to quit before throwing your laptop in frustration? While some of the alert signs can be as evident like the look of your nose on your face, other warning signs are a bit more subtle and hard to recognize – even if you’ve created a custom website.
It does not support HTTPS.
In July of 2018, Google Chrome began marking any site that isn’t HTTPS-enabled as not secure. This doesn’t just suggest that your site is considered to be outdated and insecure; it could also negatively impact your search engine rankings.
To fix this proble, we suggest contacting your hosting provider and asking them to explain the steps required to set up HTTPS on your site. This involves buying an Secure SSL Certificate, which you will usually be able to arrange via your host.
The social media icons are outdated.
Check the icons for social media you’ve included (you will usually see them on the top menu, in the corner, or at the bottom). It’s not a great indicator if you’re linking social media sites that don’t exist nowadays (Google+ is a good instance).
Check your icons, and remove those that are no longer in use or aren’t very popular anymore. Make sure that all URLs are correct, and then add any new platforms you’re engaged on (such like TikTok).
It is completely devoid of social media symbols.
The only thing worse than dated popular social media platforms is that they don’t have any at all. The current online experience demands that your followers expect that you be exactly where they is – and in a lot of cases that means using that you are using some form of social media.
The absence of an online presence on social media can limit the exposure of your brand and may even shut out your target audience. Set up accounts on all of the well-known platforms and include links onto them from your site and then get in touch with an online design firm located in Melbourne to assist you in making your website look amazing!
Its foundation is outdated technology.
One of the best indicators that your site is not up-to-date is the fact that you’re still using old technology such as Flash. Did you not know it’s been announced that Google Search has stopped promoting Flash completely? It was a great technological advancement, but now the web has changed, and you should follow along.
In certain cases, you might be able to eliminate your Flash elements and proceed with the redesign. In other cases, you might require contacting an agency for web design to request an entire redesign. The most dangerous thing you could do is to leave these elements in place.
It loads really slowly.
Nowadays, the primary cause of a slow-loading site is an insecure internet connection. Google penalizes websites that have slow loading speeds, and they aren’t often found at the top of the search.
Go through Google’s PageSpeed Insights Tool to determine how fast your website is, and it can provide you with information on what might be making it slow. Making the necessary changes to speed up your customized web design will require expert help.
It doesn’t have any fresh content or updates. fresh or
If visitors visit your blog and discover that your last blog article was published months ago, they’re often quick to leave. While this doesn’t mean the content you’ve posted is useless or outdated but it does not convey the appropriate message to your users (or the search engine).
We highly recommend that you keep your blog up-to-date, fresh, pertinent, good contentand filled with important details. Let your readers know that you’re knowledgeable about the subject matter you’re discussing. If you’re not in a position to dedicate the time, consider hiring an agency to handle this for you.
There are no CTAs on the home page.
Today, users have a short attention span. They want to know their options right away. When visitors arrive at your page, they’re eager to know more about you and what you have to offer. Failure to include a Call to Action on your money-making pages is a major no-no.
Include one (although more than one is best) clearly written CTA on your homepage in the course of your custom design of your website, at the top of the page, so that they’re easily visible immediately. Utilize phrases such as ‘Apply Now Contact Us’, ‘Apply Now’, More Information’ to help users get to where they’d like to go quickly.
There are 404 errors in it.
If you’re seeing 404 errors, It means they’re on pages that never existed or don’t exist anymore. This can result in a poor user experience, and these errors must be tracked to be eliminated immediately.
The positive side lies in the fact that Google actually gives immediate feedback whenever they encounter errors with 404. Make sure you double-check the error message and then change all URLs to the most relevant one present on your site.
It is also overflowing with keywords.
This is the term used when you make use of the same keywords too many times. This makes sentences appear like they’re not natural and is a long-standing SEO technique that today violates Google’s guidelines, and could result in being punished.
Review the content you write to discover if you’ve over-optimised it to target certain keywords. Change the way you write it to ensure it has a more natural sound. One way to check this is to read it out loud. A reputable web design firm located in Melbourne could also provide a great solution to this issue.
It has a lot of links in the footer, and the content is spam.
Another old SEO method that is no longer effective It’s not something that website owners are likely to perform by themselves (unless they’ve read on methods to make their website get ranked fast). In the majority of cases an agency for digital marketing has implemented this technique at some point earlier in time.
Examine your footer to ensure that it is only filled with the essential information (such as hyperlinks for your Contact page, Copyright declaration, privacy policies and terms of service etc.). It is also possible to link to more important pages, but don’t hyperlink to every page you’ve designed. If any of the warning signs appear on your website, it could be time to think about the possibility of a complete redesign as there’s probably more problems that you’ve not yet discovered.
